Challenge: As Casey’s expanded its Ankeny, Iowa, headquarters and introduced an updated brand and logo, the team needed the building to feel cohesive for employees and visitors, inside and out. That meant clear, consistent wayfinding that supported a refreshed brand across a 60,000 sq. ft. environment.
Solution: Infinity manufactured a coordinated set of parking and directional signs aligned with the updated brand. Information was easy to find and visually consistent with the new headquarters experience. Signs were produced to specification, quality checked for consistency, then crated and shipped so the client could install on their timeline with minimal disruption. The result was practical, brand-forward wayfinding that supported the goal of cohesive branding and an employee-first environment.
Client
Casey’s Gas Station
Ankeny, IA
Year2020
PartnersDimensional Innovations
ScopeDirectional Signs, Digital Signs