Our Work

Challenge: The University of Kansas needed a comprehensive, easy-to-navigate signage and wayfinding system for the revitalized David Booth Kansas Memorial Stadium and adjacent Gateway District, delivered on an accelerated schedule. The renovation aimed to modernize the game day experience while honoring KU tradition, which required consistent branding, clear wayfinding and high-volume fabrication across multiple venue zones.

Solution: Infinity fabricated and installed major identity and wayfinding components across the stadium footprint. The team manufactured and installed conference center channel letters, fabricated and installed the KU Football Southwest Premium Entry sign and installed a reverse channel, halo illuminated Jayhawk logo to establish high-impact brand moments. To reinforce storytelling throughout the venue, Infinity installed 25 sets of 12-foot Ring of Honor signs inside the stadium and installed the customer-supplied “David Booth Kansas Memorial Stadium” sign. For day-to-day guest navigation at scale, Infinity fabricated 388 wayfinding signs to support a smoother, more intuitive fan flow.